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Leaflets may well be considered an old school form of marketing, but they are still one of the best value print forms of marketing if distributed to the right people. For this reason, they remain an essential part of the marketing mix – physical tangible printed marketing collateral can achieve the cut-through that digital means simply can’t. Furthermore, the marketing techniques used in a leaflet are great lessons to learn and apply into other channels where space is at a premium – such as landing pages, emails, and adverts.
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